-
Federal Trade Commission Chairman Opts For BT Opt-In
0
October 31st, 2009UncategorizedFederal Trade Commission Chairman Jon Leibowitz recently warned online ad companies that they didn't have much time left to prove they could protect people's privacy. Now, he's added that he would like to see marketers get Web users' express consent before tracking them online in order to serve targeted ads. "Opt-out isn't illegal necessarily, but I think the better practice is opt-in," he said this weekend in an interview that aired on C-SPAN.